Sales of spirits in the hospitality industry increased by 4.1% in 2018, Blog, Latest multibrand novelties in the market

06/03/2019

Sales of spirits in the hospitality establishments increased by 4.1% in 2018 compared to the previous year, according to the Socioeconomic Report of 2018 of the Spanish Federation of Spirits (FEBE) presented in the framework of the celebration of the XX Anniversary of this organization. The increase in sales has been favored by the new daytime consumption habits (aperitif, table talk, afterwork) and the maintenance of a quality tourism, as noted.

This positive evolution of sales took place despite the fact that the consumption of spirits fell by 1% compared to the previous year, breaking with the positive trend that was following since 2014, mainly due to the bad meteorology that took place during the summer of 2018.

Liquors, which represent 21% of total consumption, anise (6.4%) and punch (0.9%) were the only ones that evolved positively, with an increase of 2.4%, 4.4% and 1.3% respectively. The rest of the categories had descents: whisky, which represents 24.1% fell by 1.7%; Gin (19.7%) decreased by 2.2%, rum (13.8%) fell 3.5% and brandy (9.4%) decreased by 1.5%. For its part, vodka, which represents 4.2% of consumption had the biggest drop (-4%) and tequila (0.5%), the softest (-0.4%).

The consumption of spirits is closely linked to the hospitality sector in which establishments the total consumption is 62%, compared to 38% of food. By type of establishments, 58% of the consumption takes place in bars and cafes, 25% in hotels and restaurants and the remaining 17%, in night entertainment venues.

The average annual per capita expenditure outside the home is 52 euros, compared to about 9 euros that implies domestic consumption.

Most of the employment generated by the spirits sector corresponds to the derivative of the expenditure made in hotels and tourism establishments, representing the 84% of the indirect employment.

Source: Hostelería Digital